Escape Velocity: Free Your Company's Future from the Pull of the Past

Escape Velocity: Free Your Company's Future from the Pull of the Past by Geoffrey A. Moore Ha rperBusin ess | 2011 | ISBN: 0062040898 | 240 pages | epub + mobi | 1,1 + 1,7 MB

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From the world’s leading high-tech strategist comes the definitive road map to help established companies create next-generation growth. Geoffrey Moore’s now-classic Crossing the Chasm became a must-read book by presenting an innovative framework to address the make-or-break obstacle facing all high-tech companies: how to gain market share from early adopters and from mainstream consumers.