Laurie K. Lewis, "Organizational Change: Creating Change Through Strategic Communication"
W,,ey-Bla,,kwell | 2011 | ISBN: 1405191902, 1405191899 | 312 pages | PDF | 2 MB
Link :
hereOrganizational Change
integrates major empirical, theoretical and conceptual approaches to
implementing communication in organizational settings. Laurie Lewis ties
together the disparate literatures in management, education,
organizational sociology, and communication to explore how the practices
and processes of communication work in real-world cases of change
implementation.
Gives a bold and comprehensive overview of communication research and ideas on change and those who bring it about
Fills in an important piece of the applied communication puzzle as it relates to organizations
Illustrated
with student friendly, real life case studies from organizations,
including organizational mergers, governmental or nonprofit policy or
procedural implementation, or technological innovation