Getting It Right the First Time: How Innovative Companies Anticipate Demand

John Katsaros, Peter Christy, "Getting It Right the First Time: How Innovative Companies Anticipate Demand"
Pr..eger | 2008 | ISBN: 0313351546, 0275984796 | 176 pages | epub | 0,9 MB

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There is no doubt that the pace of business has accelerated—products go from concept to release faster than ever, business partnerships and alliances are established (and dissolved) more quickly, competitors react more swiftly to any tilt in the playing field. Whether your business is microprocessors or airplane manufacturing, it will live or die by the degree to which you can anticipate demand for your products and services. In Getting It Right the First Time, John Katsaros and Peter Christy argue that the most successful businesses will be those that accurately predict market conditions—especially the market changes that will occur within the crucial 18-to-36-month innovation window. Or, to paraphrase hockey superstar Wayne Gretzky: skate to where the puck is going to be, not to where it is.