Effective Media Relations: How to Get Results, 3rd edition by Michael Bland, Alison Theaker
K.gan P.ge | 2005 | ISBN: 0749443804 | 176 pages | PDF | 1,2 MB
K.gan P.ge | 2005 | ISBN: 0749443804 | 176 pages | PDF | 1,2 MB
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The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.
In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.
The power of the media is unquestionable. It can have dramatic effects on public opinion and decision making. Knowing how to use the media effectively is an essential skill for the public relations practitioner.
In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage.
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