Brand New: Solving the Innovation Paradox - How Great Brands Invent and Launch New Products, Service

Brand New: Solving the Innovation Paradox - How Great Brands Invent and Launch New Products, Services, and Business Models by G. Michael Maddock, Luisa C. Uriarte, Paul B. Brown

W,.,.ey | 2011 | ISBN: 0470643595 | 218 pages | epub | 1 MB

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